When we brainstormed the return of Rider Rally at Team Training last fall, all we really knew was that we wanted to revive this core event and bring together riders from across our organization.
The idea was one that the snowboard team rallied around, and so we spent the last 6 months planning on teleconferences and over beers at other events, talking to resorts and hitting the jackpot with Arapahoe Basin Ski Area, asking sponsors for whatever they had left in their swag drawers, promoting Rider Rally at every resort we visited, designing graphics and creating messaging, building the community on Facebook, and working with PSIA-AASI staff to help organize registration.
And then 60 snowboarders from all over the world showed up at Arapahoe Basin! This is the final group photo, taken at about 3:30 on Friday. Still 50 strong and many of the riders in this group went on to bounce and jump at Woodward Copper for the next 3 hours.
In this week’s First Chair Podcast George and I talked about the 20 year relationship between Burton and AASI, focused on improving snowboard education and equipment. We’ll be working together to tell that story and how it’s eliminated the barriers for 3-6 year olds who want to learn to snowboard. This podcast also dives in to the Burton Step-On binding which I’ve been riding for the last few weeks. Listen in to get my impressions!
Last week George Thomas and I connected for the first episode of our new weekly series as part of PSIA-AASI Rocky Mountain “First Chair” Podcast . The podcast is a new project focused on Skiing, Riding, Certifications, Professional Development, and Mountain Lifestyle. Last week’s podcast was focused on defensive skiing and riding during spring break, check it out!
PSIA-AASI is running an interview series called “Meet the Team.” Each segment features one team member, so you can learn a bit more about us.
Can you tell the members a little bit about yourself?
I was born and raised in Fairbanks, Alaska, where long winters make for a natural introduction to snowsports. My parents say I learned to ski before learning to walk. After graduating from high school, two buddies and I bought an RV and spent three months riding at more than 30 ski areas in Canada, Washington, Oregon, California, Nevada, and Colorado. That trip launched me into a career in snowsports, first in journalism, then in snowboard education. I live in EagleVail, and manage ski and snowboard school training at Vail Mountain.
Super excited about this news from PSIA-AASI. For those that don’t know him, Nick is a phenomenal skier, inspiring leader, and all around great guy. Nick has been a huge part of Logan Academy, one of the big events we host at Vail, and for the last few years he’s taken the hard charging heavy hitter ski group (which usually ends up hucking off Lovers’ Leap). So rad to have a skier of this caliber taking the reins of the organization, and I think we should all be stoked for the direction he’ll lead.
Nicholas Herrin, a snowsports-industry leader with senior management experience in resort management and snowsports education, will join the Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) as its new chief executive officer on July 18, 2016. Currently based in Gunnison, Colorado, Herrin most recently served as the assistant general manager for Crested Butte Mountain Resort in Colorado. He also served three terms (2004-16) as a member of the PSIA Alpine Team.