One of the awesome things about being on the AASI National Team is the projects we get to work on that impact the whole industry.
Earlier this spring, teammate Amy Gan and I met up with Burton’s Global Experience Manager Shaun Cattanach at Eldora Mountain Resort for one of those projects, a video to promote learn to snowboard programs for young kids to show at the National Ski Areas Association’s National Convention.
Not only was it a fun project to create and film, it carried an important message to ski area managers from across the country. I’m really happy with how the video turned out and love its message about improvements to children’s snowboard education through advancements in equipment, terrain, and teaching.
In this week’s First Chair Podcast George and I talked about the 20 year relationship between Burton and AASI, focused on improving snowboard education and equipment. We’ll be working together to tell that story and how it’s eliminated the barriers for 3-6 year olds who want to learn to snowboard. This podcast also dives in to the Burton Step-On binding which I’ve been riding for the last few weeks. Listen in to get my impressions!
With Burton’s big reveal of the Step On, snowboarding’s worst kept secret of the last year is finally official – the step in binding is back.
For the last few decades, many of us have been deriding step-ins. They were heavy, clunky, unreliable, poor performing, pieces of junk that were just as likely to accidentally release as they were to ice up and refuse to attach. Similar to binding “advancements” that swivel the front binding, add levered brakes, or automatically close the ankle straps, step-ins were just another great intentioned, but overly complicated invention. As a result, they were unable to compete with the simplicity, weight, and reliability of traditional straps.
Despite the disdain mainstream snowboarding threw at them, step-ins found a niche of die-hard followers that put new liners in their beat up old boots, search for replacement binding parts online, seek out gear at garage sales, and post in forums about their love for step-ins.
I was back East for a couple of weeks this fall, and took the opportunity to visit the Burton Headquarters in Burlington. In addition to visiting with old friends and touring the Craig’s prototyping facility, I saw a few things that I haven’t been able to talk about. Read more “The Burton Stone Hut”
Burton invited me out to Keystone for a couple of days to learn a bit more about their Learn To Ride (LTR) program. The two-day “Super Clinic” was a chance to dig deeper into the LTR program, and get a behind-the-scenes look at where Burton is going with it. During the two-day event a bunch of on-snow and indoor clinics, with topics including new technology, tuning, learning progressions, Go Snowboarding, Get Lifted, and the Burton Academy at Northstar At Tahoe. Read more “Burton Learn To Ride Super Clinic | Days 17 and 18 of 30 Days on the Road”