One of the awesome things about being on the AASI National Team is the projects we get to work on that impact the whole industry.
Earlier this spring, teammate Amy Gan and I met up with Burton’s Global Experience Manager Shaun Cattanach at Eldora Mountain Resort for one of those projects, a video to promote learn to snowboard programs for young kids to show at the National Ski Areas Association’s National Convention.
Not only was it a fun project to create and film, it carried an important message to ski area managers from across the country. I’m really happy with how the video turned out and love its message about improvements to children’s snowboard education through advancements in equipment, terrain, and teaching.
When we brainstormed the return of Rider Rally at Team Training last fall, all we really knew was that we wanted to revive this core event and bring together riders from across our organization.
The idea was one that the snowboard team rallied around, and so we spent the last 6 months planning on teleconferences and over beers at other events, talking to resorts and hitting the jackpot with Arapahoe Basin Ski Area, asking sponsors for whatever they had left in their swag drawers, promoting Rider Rally at every resort we visited, designing graphics and creating messaging, building the community on Facebook, and working with PSIA-AASI staff to help organize registration.
And then 60 snowboarders from all over the world showed up at Arapahoe Basin! This is the final group photo, taken at about 3:30 on Friday. Still 50 strong and many of the riders in this group went on to bounce and jump at Woodward Copper for the next 3 hours.
In this week’s First Chair Podcast George and I talked about the 20 year relationship between Burton and AASI, focused on improving snowboard education and equipment. We’ll be working together to tell that story and how it’s eliminated the barriers for 3-6 year olds who want to learn to snowboard. This podcast also dives in to the Burton Step-On binding which I’ve been riding for the last few weeks. Listen in to get my impressions!
Last week George Thomas and I connected for the first episode of our new weekly series as part of PSIA-AASI Rocky Mountain “First Chair” Podcast . The podcast is a new project focused on Skiing, Riding, Certifications, Professional Development, and Mountain Lifestyle. Last week’s podcast was focused on defensive skiing and riding during spring break, check it out!